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The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem.

Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.

Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can't ignore.

Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.